Our AlterWays: a Collaborative Methodoloy
AlterVisio's Methodology key achievement has its foundations in a precise, inventive, flexible and multi-disciplinary approach.
AlterVisio's main role is to be the vector in a creative process.
Our process follows these stages:
Exploration phase
- Collection of data and in-depth interviews with the client, departing from the brief.
- Analysis of market and competitors, and desired goals.
- On a specific projects base we use our sessions coaching method, in order to define an organisation's or project's shared core values and naming.
Strategy phase
- Synthesis of all the information gathered during the
Exploration phase. - Creation of design brief and the creative tone of voice
to be achieved during the Design phase. - Definition of team involved in the project and
Assignment of tasks. - Development of recommendations to meet the objectives.
Design phase
- Creation of initial concepts based on design brief.
- Brain storming session.
- Concept refinement.
- Presentation of concept.
- Implementation & coaching of virtual and physical voting polls.
Development phase
- Concept implementation and final art development.
- Printing process management and quality control.
- Programming and implementation.
- Redaction and Creation of Guidelines.
- Training (Internet solutions)
Assessment phase
- Evaluation of results.
- Co-ordination of projects' post-launch market research.
- Analysis of statistics and recommendations.
